Where 2.0 Wrap up
Wednesday, May 27th, 2009Last week at O’Reilly’s Where 2.0 2009, John Seratt and I had the pleasure of presenting the creative efforts of Chris Schmidt and Geoff Meek. These visual experiences display unstructured content in maps using MetaCarta’s Geographic Search and Referencing Platform (GSRP), which is the world’s largest georeferencing engine. The GSRP uses machine learning to recognize 100X more locations in unstructured content than anyone else.
The Recovery Map is a mashup that investigates map-based “story building.” It uses data related to the economic recovery as a starting point for exploring stories about people in different localities. The MetaCarta layer in this mashup uses news, blogs, and content from government web sites. The idea for Recovery Map came from a brainstorm with Brady Forest, the Chair of Where 2.0, and we have enjoyed using the “economic recovery” as a cartographic muse.
This content is also available in a geostream of news that animates a Silverlight application that illustrates the idea of an ambient experience in which the user can lean back to watch or pause the animation to dive into an area of interest.
To encourge exploration of the Recovery Map, we offered a prize: one ten-billionth of the ARRA stimulus package (i.e., $82) to the person who built the best layer after our presentation. The winning layer, titled Midnight Commander’s nightlife, is remarkable for several reasons. In addition to using a tiled layer showing alternative OSM styling, it also shows an artistic selection of night-time flickr photos and news related to night clubs in San Francisco. The creator is Jaak Laineste, a brilliant entrepreneur from Estonia. His company Nutiteq has produced MGMaps Lib SDK, which is the basis of many successful mobile applications.
By watching people use Recovery Map, we learned that map-based story building is both rewarding and intellectually challenging. Bringing cartography to the Web does not make it any easier to artfully select meaningful map-based presentations. If anything, it raises the bar by enabling easier access to a broader array of map-based information. These technologies allow a much wider community of people to create maps. One can imagine a transition point at which personal cartography becomes so easy that people start considering it as normal as writing a document in a word processor or building a spread sheet. What does it take to reach this transition point? Nobody can say for sure, but we believe a crucial component is the notion of story telling.
We hope to release re-usable “story telling” components of Recovery Map as enhancements to appropriate open source projects like OpenLayers or GeoExt. With luck, components like these will allow communities of non-map-geeks to participate in cartographic story telling.
Thus far, I haven’t really gone into a lot of the idea behind 